Typically, users ignore anything that looks like an advertisement. Users learn quickly, and upon reaching a website page they will often instantly know where to look for the important material and where to navigate their eyes to find what they …
Users can be uncomfortable with change. Changes to a websites layout, structure, navigational procedures and similar can be frustrating. Facebook is the obvious example website here, as the collective voice of Facebook users is probably the biggest in the world. …
When browsing the web, some users will typically look for a ‘quick & dirty’ solution to a problem or task, with a ‘that’s good enough’ approach. We’re all guilty of it, and we’ll all miss out on useful, more optimal …
The inverted pyramid procedure provides the user/viewer with a summary or overview of the page/article content at the beginning/top of the page. This summary will often include a conclusion and the key points surrounding the article/content. The summery will often …
The fewer clicks the website user has to make to reach their desired result, the better. Every website will vary in size and scale when it comes to content and page numbers, therefore the amount of clicks needed for the …